Waislitz, Tinder founders and Billy Slater back Aussie digital clinic

“And we’re also looking to go deeper into men’s health and unlock other areas where we can add value to our customers.”

Mosh has pushed hard on marketing in the last 12 months, rolling out television campaigns featuring ex-AFL star Wayne Carey, and building a slick brand not only around its telehealth platform, but around its own line of shampoos, vitamins and skincare products.

“Guys tend to really neglect their health, and when I was going through hair loss myself, I found some of the big hair loss clinics were old fashioned, embarrassing and expensive,” Mr Baker said.

“We’re building a brand and a comprehensive healthcare platform connecting patients to doctors really easily.”

Mosh said the business has quadrupled in size over the last 12 months, turbocharged by the COVID-19 pandemic, with more than 30,000 customers across the platform.

“Mosh is operating at the intersection of two key thematics,” Mr Waislitz said, pointing out the digitisation of healthcare gives health professionals and patients flexibility around timing and location.

“The second theme is the treatment of men’s health issues which in the past, have not been addressed as much as women’s. These include ‘embarrassing’ or stigmatised issues such as mental and sexual health.”

Mosh is the latest men’s health company riding the COVID-19-induced telehealth explosion. Coviu, which was spun out of the CSIRO in 2018, with venture capital investment from Main Sequence Ventures, has also seen phenomenal growth during the pandemic.

The business grew from 400 video consultations per day to 25,000 per day at the height of the pandemic.

Dr Amanda Jeffreys, who runs her Gunnedah-based psychology practice off the Coviu infrastructure, said telehealth has become a critical tool in helping regional Australians access doctors.

“It’s more common than uncommon for someone to drive four hours each way to have a consultation,” Dr Jeffreys said.

“Telehealth consultations mean I can help people quicker and I can check in with them much easier.”

That said, while men’s telehealth is a hot theme within tech investing, slick platforms just connecting supply and demand run the risk of doing rural patients a disservice, Dr Jeffreys said.

“There’s a risk of someone from a regional town getting connected to a doctor on Market Street in Sydney who can’t really understand how the mouse plague might be affecting them, or what it was like to live through bushfires,” she said.

Mosh does not have geographic isolation settings, with most doctors logging on from capital cities.

“Leveraging technology to better practice medicine is wonderful, but it helps if clinicians serving people in the regions have an idea of where local services and access points are, as well as an understanding of the types of lifestyles people are living,” Dr Jeffreys said.

She also suggested doctors take the time to train themselves on how to use telehealth technologies.

“There are different cues and behaviours that people exhibit on a video call. I’ve found it quite different to being face-to-face and I’ve adjusted how I practice to suit,” she said.

Gabe Baker and Dave Narunsky – raised $10m in a Series A round for their men’s telehealth business.  Louie Douvis

Read More