The new frontier of B2B marketing: Drive measurable results with performance CTV advertising
It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving.
Recent studies show that 82% of U.S. households have at least one internet-connected TV. With its data-driven approach to measurement and targeting, the rise of Connected TV advertising has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.
Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.
Related Posts
See AllSkip to navigationSkip to content Discover Latest Obsessions These are the core obsessions that drive our newsroom—defining topics of...
The testimony in today’s Congressional investigation into the events of Jan. 6, 2021 was brutal. Witnesses described the melee that...
Skip to navigationSkip to content Discover Latest Obsessions These are the core obsessions that drive our newsroom—defining topics of...
Comments